Creative Design/Art Consultant + Exhibition Arabic Logo Development with KENNEDY
2025
‘FTA: Threads of Impact’ at M7, Doha celebrates seven years of Fashion Trust Arabia’s influence across the MENA region. Curated by Omoyemi Akerele—founder of Lagos Fashion Week and a leading advocate for African fashion—this exhibition brings together over 80 designers whose stories and innovations shape a bold, multifaceted vision of contemporary Arab style. Through immersive installations and audio-visual storytelling, Threads of Impact champions emerging talent and cultural identity, tracing the creative threads that connect and redefine a global narrative from the heart of Msheireb Downtown Doha.
Working with Kennedy London as a Graphic and Art Consultant, I contributed to shaping the exhibition's visual identity from its earliest stages. I designed the exhibition's Arabic logotype, establishing a typographic identity that anchored the wider graphic system. My role also involved researching and developing initial creative directions for the graphic treatment, creating colour palettes in collaboration with the exhibition and graphic designers, and consulting on the application of the identity across wall panels, interpretive labels, and environmental graphics.
Scope: Exhibition Logo Design (Arabic) · Graphic Consulting · Art Consulting · Visual Identity Development · Creative Research · Color Strategy · Exhibition Graphics
Credits Kennedy London
M7 [ Qatar Mudeums ]
Photography Credits Raviv Cohen