Exhibition Promo Video + Soundtrack
2021
The "Wear The Right Thing" exhibition translates this notion into contemporary art through the lens of three artists from different generations, Jamel Shabazz, Mohamed Bourouissa and Sara Sadik, all of whom show, preserve and document the culture and style of diverse communities. As part of this exhibition, the designs from Hood by Hair, Balenciaga and Hyein Seo complete a trinity of designers, materializing and adding to the spirit of freedom and irreverence of streetwear.
For the exhibition, I developed the promotional Video and composed its original soundtrack, crafting a unified audiovisual identity that extended the exhibition's atmosphere beyond the gallery space. The motion and sound were conceived together to reflect the rhythm, energy, and resonance of the works on view.
Scope: Creative Direction · Motion Design · Video Editing · Sound Design · Original Soundtrack Composition · Promotional Campaign
Credits The Gallery at VCUarts Qatar
Art Curator: Julie Boukobza
Fashion Curator: Ali Khan
Images: Courtesy of the artists